Exquisitely & Lovingly Handcrafted in India
Our pieces are a new-age take on traditional Indian jewellery, invoking feelings of ease, joy and luxury. Using various age-old Indian crafts in new light, we craft luxury silver & semi-precious jewellery with the aim to showcase the best of India to the world, while using business as a force for good.
Community Based & Craft Focused
Empowering artisanal communities is at the forefront of our business approach. We do this by working with highly skilled individual artisans from different parts of India, reviving age-old techniques of jewellery making, ensuring adequate work benefits and also conducting upskill programs for less-privileged women. Our industry expertise and close working relationships with artisanal craft clusters, coupled with in-house designing and manufacturing, enables us to constantly innovate and explore new styles, forms and collections that push the boundaries of craft-focused jewellery development.
Conscious & Ethical
From using recycled silver, offering upcycling and remodelling services, to crafting biodegradable packaging since our inception, we continuously strive to imbibe more elements of sustainability to be mindful of our carbon footprint. Our ambition is to showcase the excellence of Indian jewellery crafts to the world, in a conscious and ethical manner. What we do matters as much as how we do it, as it's the journey that matters, not the destination.
We can't wait to share more details with you on the above aspects pivotal to our vision, stay tuned for the full version of our website!
